Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises
The key components of strategic conflict management are :
- Strategic: for the purpose of achieving particular objectives
- Management: planned, deliberate action
- Competition: striving for the same object, position, prize, as others
- Conflict: sharp disagreements or opposition resulting in a direct, overt threat of attack from another entity.
Issues management is a proactive and systematic approach to (1) predict problems, (2) anticipate threats, (3) minimize surprise, (4) resolve issues, and (5) prevent crises.
How to communicate during a crisis:
- Put the public first.
- take responsibility.
- Be honest.
- Never say, “No comment.”
- Designate a single spokesperson.
- Set up a central information center.
- Provide a constant flow of information.
- Be familiar with media needs and deadlines.
- Be accessible.
- Monitor news coverage and telephone inquiries.
- Communicate with key politics.
All information in this post can be found in Public Relations: Strategies and Tactics 9th Edition