Amber Laurin's Blog

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Chapter 2 June 3, 2010

Filed under: PRCA 2330,Reading Notes — amberlaurin @ 8:00 am

The Evolution of Public Relations:

1900-1950: The Age of Pioneers

First PR Agencies:

Publicity Bureau- was the first publicity agency formed and was established in Boston in 1900.  Harvard College was their most prestigious client.  George F. Parker adn Ivy Ledbetter Lee opened a publicity office in New York City in 1905. 

Teddy Roosevelt was the first president to make extensive use of news conferences and press interviews to drum up public support wen Congress was often critical and nonsupportive.

Ivy Lee created the first Public Relations Counsel.  Four important contributions to public relations:

  1. Advancing the concept that business and industry should allign themselves with public interest.
  2. Dealing with top executives and carrying out no program unless it had the active support of management.
  3. Maintaining open communication with the news media.
  4. Emphasizing the necessity of humaninzing business and bringing its public relations downt o the community level of employees, customers, and neighbors.

Feminization of the Field:Reasons for the major influx of women into the field of public relations:

  1. Women find a more welcoming environment in public relations and see more opportunities for advancement than in other communications fields.
  2. Women still maek more money in public relations than comparable female-dominated fields
  3. A woman can start a public relations firm without a lot of capital
  4. Women tend to have better listening and communication skillsthen men
  5. Women are more sensitive than men in facilitating two-way communications.

All information in this post can be found in Public Relations: Strategies and Tactics 9th Edition.


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