Amber Laurin's Blog

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Chapter 3 June 3, 2010

Filed under: PRCA 2330,Reading Notes — amberlaurin @ 8:13 am

Chapter 3: Ethics and Professionalism

Ethics and Professionalism are two of the most important parts of not only Public Relations but any field of work.

Roll of Professional Organizations:

 The Public Relations Society of America: The largest national public relations organization int he world.  It is headquartered in New York City and has almost 22,000 members organized into 110 chapters nationwide. It also has 19 professional interst sections that represent such areas as employee communcations, counseling firms, entertainment and sports, food and beverage, multicultural communications, public affairs and governemnt, nonprofit organizations, travel and tourism, and even public relations educators.   PRSA offers workshops, and seminars on professionalism, strategic management, media relations building, crisis communication strategy, employee communication programs and emerging trends in reputation management.

What a individual who acts professional should have:

  • A sense of independence.
  • A sense of responsibility to society adn the public interest
  • Manifest concern for the competence and honor of the profession as a whole.
  • A higher loyalty to the standards of the profession adn fellow professionals than to the employer of the moment.  The reference point in all public relations activity must be the standards of the profession and not those of the client or the employer.

All information in this post can be found in Public Relations: Strategies and Tactics 9th Edition.

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