Amber Laurin's Blog

PRactice makes perfect… my first blog!

T.O.W 4 June 17, 2010

Filed under: PRCA 2330,TOWS — amberlaurin @ 9:57 am

For this week’s TOW I watched two short interviews with  PR professionals. 

            The first interview of  Martin Waxman, the president and president and co-founder of Palette Public Relations Inc., from  Toronto, Canada.    When he first began his agency the core value was media.  He explained that the three pillars of his agency are 1) simplicity 2) energy 3) integrity.  Instead of writing a blog, Mr. Waxman does a weekly podcast.  He gave a few very good insights to what agencies want to see in future employees which are to understand traditional media relations and to have an understanding of social media. I learned a lot from the interview with Mr. Waxman.

            The next interview I watched was of a man by the name of Kneale Mann who is also from Canada.  He explained the main difference between private and public sectors.  Including that private sectors allow him to have the opportunity to do the overall business strategy of the company and public sectors deal more with just marketing and social media.

            Being new to blogging I found his tips and advice on blogging very helpful. He said that in order to get started blogging and become a better blogger you must just start writing and eventually you will evolve into a seasoned blogger.  He also said when you do not know what to talk about in your blog find something that interests you and make that as your main focus for you blog.  Visit Mr.Mann’s Blog


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