Amber Laurin's Blog

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Chapter 10 June 24, 2010

Filed under: PRCA 2330,Reading Notes — amberlaurin @ 12:38 pm

Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises

The key components of strategic conflict management are :

  • Strategic: for the purpose of achieving particular objectives
  • Management: planned, deliberate action
  • Competition: striving for the same object, position, prize, as others
  • Conflict: sharp disagreements or opposition resulting in a direct, overt threat of attack from another entity.

Issues management is a proactive and systematic approach to (1) predict problems, (2) anticipate threats, (3) minimize surprise, (4) resolve issues, and (5) prevent crises.

How to communicate during a crisis:

  • Put the public first.
  • take responsibility.
  • Be honest.
  • Never say, “No comment.”
  • Designate a single spokesperson.
  • Set up a central  information center.
  • Provide a constant flow of information.
  • Be familiar with media needs and deadlines.
  • Be accessible.
  • Monitor news coverage and telephone inquiries.
  • Communicate with key politics.

All information in this post can be found in Public Relations: Strategies and Tactics 9th Edition


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