Chapter 12: Public Relations and the Law
Defamation – the combination of libel (a printed falsehood about someone) and slander (an oral falsehood about someone.)
copyrights – protection of creative work from unauthorized use. Under current law, a work is automatically copyrighted the moment it is fixed in tangible form. It does not have to carry a notice of copyright. Registration is not a condition of copyright protection. A copyright protects original material for the life of the creator plus 70 years for individual works and 95 years from publications for copyrights held by corporations.
Copyright issues on the internet:
- Original materials in digital form are still protected by copyright laws on the internet and the World Wide Web.
- Copyrighted material of others should not be posted on the internet unless specific permission is granted.
Invasion of privacy is an area of law that particularly applies to employees of an organization. Public relations staff must be particularly sensitive to the issues of privacy in at least four areas:
- Employee newsletters
- Photo releases
- Product publicity and advertising
- Media inquiries about employees
All information in this post can be found in Public Relations: Strategies and Tactics 9th Edition