Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches
Fact Sheets: often accomponies a news release or a media kit. It is a list of facts in outline or bullet form that a reporter can use as a quick reference when writing a story
- You can write one for an upcoming event
- Corporate profile: one-page sheet giving key facts about an organization
- A summary of a new products characteristics
Media Advisories: they tell assignment editors about upcoming events that they might be interested in covering from a story, photo, and video perspective.
Media Kits: Usually prepared for major events adn new product launches. Its purpose is to give editors and reporters a variety of information and resources that will make it easier for the reporter to write about the topic.
Tips for writing the “perfect” pitch:
- Find out what the reporter covers and tailor your pictch accordingly
- Find out how the reporter prefers to be contacted – paper, fax, or email
- Make sure you’re pitching news or a new trend
- Offer help on stories even if your client or employer isn’t the focus
- Don’t call during deadline unless you’ve got breaking news
- Don’t send slips of other stories about your client
- Don’t call to find out when or if the story has run
- Relationships are everything. If you get the trust of the reporter, don’t abuse it
- Don’t lie. Advise your clients or employer not to either.
All information in this post can be found in Public Relations Writing and Media Techniques 6th Edition