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Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches October 11, 2010

Filed under: PRCA 3330,Reading Notes — amberlaurin @ 2:45 pm

Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches

Fact Sheets: often accomponies a news release or a media kit.  It is a list of facts in outline or bullet form that a reporter can use as a quick reference when writing a story

  1. You can write one for an upcoming event
  2. Corporate profile: one-page sheet giving key facts about an organization
  3. A summary of a new products characteristics

Media Advisories: they tell assignment editors about upcoming events that they might be interested in covering from a story, photo, and video perspective.

Media Kits: Usually prepared for major events adn new product launches.  Its purpose is to give editors and reporters a variety of information and resources that will make it easier for the reporter to write about the topic.

Tips for writing the “perfect” pitch:

  1. Find out what the reporter covers and tailor your pictch accordingly
  2. Find out how the reporter prefers to be contacted – paper, fax, or email
  3. Make sure you’re pitching news or a new trend
  4. Offer help on stories even if your client or employer isn’t the focus
  5. Don’t call during deadline unless you’ve got breaking news
  6. Don’t send slips of other stories about your client
  7. Don’t call to find out when or if the story has run
  8. Relationships are everything. If you get the trust of the reporter, don’t abuse it
  9. Don’t lie.  Advise your clients or employer not to either.

All information in this post can be found in Public Relations Writing and Media Techniques 6th Edition


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