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Chapter 9: Writing for Radio and Television November 7, 2010

Filed under: PRCA 3330,Reading Notes — amberlaurin @ 3:11 pm

Chapter 9: Writing for Radio and Television

Radio News Releases

Format: There are several major differences between a radio release and a news release prepared for print media.  Although the basic identifying information is the same (letterhead, contact, subject), the standard practice is to write a radio release using all uppercase letters in a double-spaced format. Timing is vital, because broadcasters must fit their messages into a rigid time frame that is measured down to the second.

2 lines = 10 seconds (about 25 words)

5 lines = 20 seconds (about 50 words)

8 lines = 30 seconds (about 75 words)

16 lines = 60 seconds (about 150 words)

There are also differences in writing style.  A news release for a newspaper uses standard English grammar and punctuation. In a radio release, a more conversational style is used, and the emphasis is on strong, shore sentences.

Audio News Release

Format- The preferred length for an ANR is 60 seconds, including a soundbite of 20 seconds or less. It is advisable to accompany any sound tape with a complete script of the tape.

Production- Every ANR starts with a carefully written and accurately timed script

Delivery- Once the ANR has been produced, the public relations professional must notify the news department that an ANR is available.  75% of respondents preferred to receive email notifications about ANRS.

Use- Producing ANR’s is somewhat of a bargain compared to producing materials for television. Despite cost-effectiveness, you should still be selective about distribution to stations that have an interest in using such material.

All information in this post can be found in Public Relations Writing and Media Techniques 6th Edition


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