This week we were asked to review the site stat page of our personal blog. Below I have attached a picture of my site stat page. I will be describing the different sections that are viewable from this page.
Total number of visitors: This section allows users to see how many people are viewing the blog by days, weeks, and months. PR practitioners would benefit from this because it allows them to track the traffic at their blog. This would allow companies to alter their blogs to make them more user friendly or advertise their blogs in high traffic areas.
Referrers: This section allows users to see where their blog is being advertised and who is referring your blog to others. My personal blog has been referred to other users by both my professor and other students in my class.
Top posts and pages: This section allows users to see which posts have been viewed the most in the last day, week, or month. This section would be most beneficial to company blogs because they can see which posts are most popular with customers or consumers.
General: This section allows users to view basic facts about their blog including total number of posts, comments, categories, and tags. It also includes information about subscriptions, spam, and shares.
Incoming Links: This section shows users links to which their blog is featured on. My blog receives direct links from my professor’s blogs.
Search Engine Terms: This section shows users which search engine terms link audiences to your personal blogs.
Site stats are important for both personal and company blogs. They provide the creators with an in-depth look inside of their blogs. Company blogs can use the site stat page to alter their blog in a way to increase stats or as a pat on the back for a popular blog.