Amber Laurin's Blog

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TOW 12: Podcast November 30, 2010

Filed under: PRCA 3330,TOWS — amberlaurin @ 4:09 pm

I chose to listen to The Creative Career’s, Generations in the Workplace, which was originally posted on May 26th, 2010.  The podcast was an interview with David Stillman coauthor of The M Factor: How the Millennial Generation is Rocking the Workplace.

The Millenial Generation includes the generation between 1982 and 2000.  Stillman explained the main factors that have shaped this generation and how the workplace is changing.  The main drivers he discussed were:

  1. The Role of Parents. Parents (the Boomer Generation) have become more involved with their children, from middle to high school, college, and now in the workplace.  Companies now have to work with parents as well as new employees. 
  2. Entitlement. General belief about this generation is that this generation has a sense of entitlement.  New workers go into jobs looking for a corner office and more responsibilities.  In a national survey, he found that sixty-one percent of Millennial’s said they were very optimistic that they could find a job if they needed to.  This generation is constantly looking and asking to get further ahead in the job, and working to getting their job done more efficiently. 
  3. The search for meaning. Generation who is showing up and want work that has meaning from the beginning.  They want to know that the work they are doing is making a difference.
  1. Great expectations. The workplace is no longer confined to a cubicle in an office, rather more people are working from home and on the go.  Millennial’s need to make sure they keep in constant contact with their managers and other generations so that they are aware of their mobile work.
  1. The need for speed.
  2. Social networking. Millennials are taking the lead in using social networking for research, reaching out to new resources and getting PR.  Millennial should keep in mind, blurring the lines between personal and professional.  More than 70% of bosses said that personal behavior on social networks effect hiring, and promoting. 
  3. Collaboration. In order for the workplace to be successful, Millennials and other generations must work together. 

I found this podcast extremely interesting and helpful.  I am a part of the millennial generation and will be graduating in a year.  I plan to take his advice when looking for a internships and jobs.  The best advice I got from Stillman was to study the workplace that you’re going into.  PR podcast are extremely beneficial to PR students and new practitioners because you get an inside look into the head of seasoned PR professionals.

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